Back in the day when microwaves were not an option to make popcorn, one would get some kernels and put them in a pan. After some minutes, the corn would start to pop. At first there would be a pop here and a pop there and then the popping would be everywhere.

Social media marketing works the same way, someone starts talking about your business here, then someone else there, and suddenly everyone is talking about your business!

The popcorn also represents your customers and prospects online interacting with each other. Are you actively participating in the conversation with them online or is someone else popping your popcorn?

This show, Who Pops your Popcorn?! is about helping you market to the right people, at the right time, the new way! It targets boomers business owners, women entrepreneurs and authors.

Here is a little bit about the hosts…

Shahar and Nashlah, a mother and daughter team love talking about marketing. Both hold advanced degrees in business, e-commerce and consumer psychology. They are on the cutting edge of the rapidly advancing Internet industry. They own a company called BuzzBooster where they coach marketing to small businesses and help authors build a business platform.

The Boyayans have been honing their specialized knowledge in Internet Marketing since 1998. For nearly a decade, they have designed, launched, and managed a number of very successful Internet projects.